About Us

Owner
 
Roy Jones made guitar straps for the original Earth III company and currently runs the new Earth III. He brought back the world-famous guitar straps worn by many great players such as Stevie Ray Vaughan, Eddie Van Halen, Steve Vai, Ace Frehley, Metallica and many others. The world-famous guitar straps such as the Musical Note and Lightning Bolt models are currently being produced. 

Roy is also a graduate of the Musicians Institute College of Contemporary Music in Los Angeles, California. He previously attended the School of Visual Arts in New York City. Around late 1987 he was offered a position at the original Earth III company on Staten Island, NY. He worked at the original Earth III for approximately two years but ended his employ there when the company went out of business in 1989. Among other designs and projects, Roy also created the Lollipop Guitar which sold worldwide and featured in Guitar World magazine.
 
Roy brought back the famous Earth III guitar straps due to the current poor quality/expense in the marketplace, lack of vintage Earth III straps on the secondary market and to honor his former Earth III boss, Richard Oliveri.
 
 
 
History
 
The Earth III Guitar Strap Co. was started by Richard Oliveri in the late 1970's at 11 Cebra Ave. S.I., N.Y. There he would create his world-famous guitar straps, including his best known straps, the Musical Note and Lightning Bolt models.
 
As the company grew they would soon move to a small factory located at Mariners Harbor in the same suburb of New York City, a stone's throw from the DiMarzio Pickup Co. which is still in operation there. 
 
The original Earth III company manufactured guitar straps on Staten Island until 1989 when the company went out of business. Shortly after the factory closed Rich was tragically killed in an automobile accident in Florida.
 
 
Legendary Guitar Straps
 
Earth III is the guitar strap brand you go to when you want to wear what the legends wore.
 
No other guitar strap on the planet has graced the shoulders of more rock guitar gods than Earth III has. From Albert Collins to Stevie Ray Vaughan the iconic Earth III brand has supported the guitars of many music legends.
 
You don’t have to be a legend, however, to wear one of our straps because we have a guitar strap for everyone. From our basic cotton straps to our finer leather guitar straps, you’ll be pleased with our quality. For example, our basic cotton straps feature our original custom woven organic cotton design, genuine cowhide leather end tabs which are doubled for extra strength. We also use metal rivets that do not break, crack or warp and each cotton strap has a chrome metal adjustment slider to make the strap easier to adjust while wearing it. No plastic or nylon is ever used. Many have said that our cotton straps are the most comfortable straps they ever had.
 
Our leather straps are all made with 100% genuine cowhide leather that have a comfortable thickness of approx 2mm or 5 ounces. Each strap is die cut and then machine stitched to perfection.
 
We take pride in our product as we take as much time and consideration in the manufacturing of our lowest line of cotton guitar straps as we do with our genuine leather guitar straps. Everything has to be great for all our customers no matter the price point.
 
Before I was the owner of the company I was an employee of the company, and when I was an employee I couldn’t afford the top of the line strap, but it was nice to know that I could get a great strap at a great price and you know what? After 29 years I still have them, and they are still as comfortable and as strong as they were when I first got them!

 

 
Stevie Ray Vaughan
 
The Earth III brand is the only brand of Musical Note Guitar Strap that Stevie Ray Vaughan wore throughout his entire career. It has been said that a friend of his gave him his first which featured an earlier "Coca-Cola" style Earth III logo. A strap like this was featured on the television show Pawn Stars but cannot be 100% authenticated as his first Earth III strap.
 
Stevie used many of our Musical Note models which had subtle changes throughout the years. Some straps were made out of "pebble leather" which is a thinner type of leather that didn't hold up well over time. One will notice the crude repairs near the strap button holes in some of SRV's live videos.
 
 
 
Steve Vai
 
Mr. Vai wore many Earth III straps. A Long Island, NY native was bound to as Earth III at one time had product in just about every store in the Tri-State area. I'm not sure if he was turned onto them by visiting the DiMarzio company, but it's possible as both companies resided on Staten Island in close proximity to each other. No Earth III strap that Steve Vai wore, however is more popular than the "Blood Splatter" model he used in the film "Crossroads" with Ralph Macchio, Joe Seneca and Jami Gertz.
 
 
 
Eddie Van Halen
 
Eddie wore our black cotton strap on the video for Jump! He may also have worn some of our models in the early days of his career. 
 
 
 
Prince
 
Prince contacted the Earth III company and asked if we could make a strap to match his custom Cloud Guitars. He also wore our straps when using his Telecaster. 
                                    
 
 
Keith Richards
 
Keith is featured on the March 1986 cover of Guitar World magazine wearing an Earth III "Legs and Bubbles" strap.